SHP — Self Hosted Project
A complete visual language for the self-hosted SaaS/VPN platform shp.network — from identity and social media layouts to a 3D brand mascot.
SHP (Self Hosted Project, shp.network) is a SaaS product in the VPN and privacy space: a platform that lets users deploy their own self-hosted infrastructure and keep full control of their data. The product was entering the market without a coherent visual face — it had to be built from scratch.
I own the full visual concept of the product: I designed the mark and logo, the color and type system, the illustration style, and a set of communication templates for the website and social media. A separate track was the brand mascot — from character sketches to full 3D execution in Blender: modeling, poses, expressions and render-ready assets.
The result is a recognizable, consistent brand language across every touchpoint: from the product interface and website to advertising banners and social media posts.
The mark, logo, palette and typography — the foundation of the visual system. Every element is documented so the team can apply it on their own.
A brand character taken from sketches to full 3D execution: modeling, poses, expressions and final renders in Blender.
A series of social media and digital advertising layouts — each format adapted to its channel while keeping one brand tone.